Information is key for your consumers when deciding which products to buy. An attractive and effective display will do just this, providing your target market with information. The information you decide to provide consumers with can have a profound impact on sales. An in-store display is an effective way of simultaneously branding and giving information.
End cap might be a short set of nesting tables (a series of two or three tables that fit under each other) or a cardboard shelving structure provided by a manufacturer, or just a series of shelves to show off products. Often, end caps are used to promote a single brand in a store. Particularly in grocery stores, manufacturers will pay for that space and retailers will highlight their products in an end cap feature. The end cap in Figure 1 featuring Pepsi is an excellent example of that.
In other cases, retailers can leverage that space to celebrate a season or event.
These manufacturers may have paid a small fee for the space, or the retailer may have created it on his own.
The power of displays is pretty formidable. Here we have merchandise displays you can see in We go Mart stores. End caps and header board are used to promote brands such as Skip hop, Pearhead, OXO TOT, Shnuggle in a store. These end caps feature different brand must-have items that the shopper will need for her needs. This become great strategy for increasing brand visibility.
More about in-store design project: 2021 Not too Big in Hong kong