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Overview
Point of Sale often goes unnoticed but it is a vital element of the marketing mix and has been a critical part in the success of the launch of new collection or increase customer sales. Benbat facing difficulties sales in Hong Kong and surrounded by noise from other competitors
With the limitation of space and budget of the promotion, We want to design a cost –effective and impactful free stand design unit that attract attention at the point of purchase , increase product visibility and maximize brand impact and boost awareness.
Design Solution
We apply fresh, fun and functional to the Benbat stand display by designing tree -shape free stand design unit because it serve both aesthetic and functional display. The truck and tree leaves color reflect the logo color. We want to trigger consumer purchase by placing colorful headrest with happy face photos.
Retailers and customers alike have embraced the clever and creative design of the FSDU, which adds to the in-store brand experience and undoubtedly drives sales.
Learn more about the brand: Benbat
More about in-store design project: Bloom & Grow Singapore brand event 2020
